CPM Calculator
Work out advertising cost per thousand impressions from spend and reach.
Creator Tools · FREE TO USE
ROI Calculator
Compare total cost and return to calculate profit and return on investment.
02EXAMPLE RESULT
Return on investment
50
%
Net profit or loss500currency units
Total return1,500currency units
Total cost1,000currency units
Results update as you type. Calculate adds a snapshot to your history.
How this calculation works
For a meaningful comparison, include all relevant costs and use the same time period. This simple ROI is not annualized and ignores the timing of cash flows. For an advertising campaign, revenue divided by ad spend is ROAS, a different measure.
ROI = (return − cost) ÷ cost × 100.
Your calculation, step by step
- Return minus cost = 1,500 − 1,000 = 500.
- Divide by cost and multiply by 100: 50%.
A worked example
A 1,500 return on 1,000 of total costs gives 500 profit and 50% ROI.