Profit Margin
Understand profit as a share of your revenue.
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Compare contribution per unit before and after a discount, and the extra sales needed to retain it.
Contribution per discounted unit
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Contribution pays toward fixed costs and then operating profit; it is not net profit. Include costs that change with each unit sold. The model holds variable cost per unit and total fixed costs constant. It does not predict demand, capacity, taxes, tiered fees or a change in product mix. Prices and costs round half up to the currency minor unit first, and the discounted unit price rounds once before calculating contribution. Whole-unit volume rounds up. No finite volume can preserve positive contribution if the discounted unit contribution is zero or negative.
At a price of USD 100 and variable cost of USD 60, contribution is USD 40 (40%). A 10% discount leaves USD 30 (33.333%). Matching the contribution from 100 original sales requires 134 discounted sales: 34 more units, a 34% volume increase.
Inspect the assumptions and limits before applying a result.