CPM Calculator
Work out advertising cost per thousand impressions from spend and reach.
Creator Tools · FREE TO USE
CPC Calculator
Find average cost per click and click-through rate for a campaign.
02EXAMPLE RESULT
Average cost per click
0.5
currency units
Click-through rate2%
Total clicks500
Campaign spend250currency units
Results update as you type. Calculate adds a snapshot to your history.
How this calculation works
Uses the totals you enter to calculate average cost per click and click-through rate. Use a consistent reporting period and compatible definitions. Some systems count multiple clicks per impression, so a CTR over 100% is mathematically possible but merits a data check.
CPC = spend ÷ clicks. CTR = clicks ÷ impressions × 100.
Your calculation, step by step
- 250 ÷ 500 = 0.5 per click.
- 500 ÷ 25,000 × 100 = 2% CTR.
A worked example
250 spent for 500 clicks yields CPC 0.50. Those clicks from 25,000 impressions give a 2% CTR.