CPC Calculator
Find average cost per click and click-through rate for a campaign.
Creator Tools · FREE TO USE
CPM Calculator
Work out advertising cost per thousand impressions from spend and reach.
02EXAMPLE RESULT
Cost per 1,000 impressions
2.5
currency units
Total impressions100,000
Campaign spend250currency units
Results update as you type. Calculate adds a snapshot to your history.
How this calculation works
CPM puts impression-based advertising costs on a common basis. Impressions count ad displays, not unique people, clicks, or conversions. It does not establish campaign profitability on its own.
CPM = campaign spend ÷ impressions × 1,000.
Your calculation, step by step
- 250 ÷ 100,000 × 1,000 = 2.5.
A worked example
Spending 250 for 100,000 impressions gives a CPM of 2.50.